Reverse Engineering Growth

This is a nice post to centre you should you get lost in the holy pursuit of growth. Andrew Dumont – famous for his roles as CMO at Bitly and running growth at Moz – puts forth a simple framework to visualise and approach growth.

Complete with a functional example – this article is a good read for anyone working as a growth practitioner and for experts to get back to basics should they need.

Read full article here.

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