How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions

This article talks about using Dr. Cialdini’s Principles of Persuasion, based off his book: Influence: Principles of Persuasion, and applying them to creating high converting landing pages.

Marc Schenker, the author of the article, shows the 6 principles in action when creating landing pages, along with easy to follow examples. A good read for conversion optimisation professionals, digital marketers and early stage founders looking to build traction.

Read the full article here.

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