Credit Karma’s CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here’s How

Building a ‘sexy’ brand is something most of the founders want for their company. A lot of folks start by looking at companies they admire and use that as a starting point for their own branding process.

This article digs into what branding means for a startup and how a founder should think about branding. You’ll get actionable steps you can take to kickstart your branding process. A must-read for founders of a young company as well as for branding experts to brush up on their frameworks.

Full article here.

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