Browsing Category Conversion Optimisation

Eye tracking studies and conversion rate killer

I’ve taken the liberty to modify the headline a little bit. This article is fantastic and I’ve personally seen so many marketers make this mistake.

While using a human image with a call to action, we tend to use images that have people looking at the CTA. This, according to data, gets the viewers eyes to the button. But does it really increase the click ratio?

The folks at ConversionVoodoo did some pretty interesting research showing definitive results, CTA and conversion rate wise.

Read full article here.

How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions

This article talks about using Dr. Cialdini’s Principles of Persuasion, based off his book: Influence: Principles of Persuasion, and applying them to creating high converting landing pages.

Marc Schenker, the author of the article, shows the 6 principles in action when creating landing pages, along with easy to follow examples. A good read for conversion optimisation professionals, digital marketers and early stage founders looking to build traction.

Read the full article here.