I’ve taken the liberty to modify the headline a little bit. This article is fantastic and I’ve personally seen so many marketers make this mistake.
While using a human image with a call to action, we tend to use images that have people looking at the CTA. This, according to data, gets the viewers eyes to the button. But does it really increase the click ratio?
The folks at ConversionVoodoo did some pretty interesting research showing definitive results, CTA and conversion rate wise.