How To Launch A Product or Feature To Maximize Growth

A counter intuitive approach to product (or feature) launch. Instead of going wide and trying to acquire everybody, Brian Balfour suggests scoping users that you want to acquire, narrowing it down as closely as possible and only then beginning the acquisition process.

This is an invaluable piece to be read for every founder, early stage growth practitioner and anyone interested in growth/marketing.

Full article here.

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