Browsing Category Strategy

This Startup Cracked a $2.4 Billion Market with Branding — Here’s Their Formula

When your goal is to sell an experience, story has to be central to your strategy.

This is a great article about how branding and storytelling can be the key to a massively successful strategy. Harry’s – a web based startup selling men’s shaving products has carved out a name for itself in a market heavily dominated by a couple of players.

Published on the FirstRound Review, this article is gem of a piece for any founder and marketing/branding professionals working with consumer facing companies.

Full article here.