“When your goal is to sell an experience, story has to be central to your strategy. “
This is a great article about how branding and storytelling can be the key to a massively successful strategy. Harry’s – a web based startup selling men’s shaving products has carved out a name for itself in a market heavily dominated by a couple of players.
Published on the FirstRound Review, this article is gem of a piece for any founder and marketing/branding professionals working with consumer facing companies.