This Startup Cracked a $2.4 Billion Market with Branding — Here’s Their Formula

When your goal is to sell an experience, story has to be central to your strategy.

This is a great piece about how branding and storytelling can be the key to a massively successful strategy. Harry’s – a web based startup selling men’s shaving products has carved out a name for itself – in a market heavily dominated by a couple of big names.

Published on the FirstRound Review, this article is gem of a piece for any founder and marketing/branding professionals working with consumer facing companies.

Full article here.

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