How To Launch A Product or Feature To Maximize Growth

A counter intuitive approach to product (or feature) launch. Instead of going wide and trying to acquire everybody, Brian Balfour suggests scoping users that you want to acquire, narrowing it down as closely as possible and only then beginning the acquisition process.

This is an invaluable piece to be read for every founder, early stage growth practitioner and anyone interested in growth/marketing.

Full article here.

The SEO Tips That Helped Tally 20 Million Visits A Month

This is one of the best articles about SEO. The article follows Ethan Smith and his frameworks that helped the companies he was working with, achieve solid organic growth.

There is a good mix of theoretical approach as well as practical implementation. A must read for any SEO practitioner and digital marketer looking to refine their SEO frameworks.

Read the full article here.

How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions

This article talks about using Dr. Cialdini’s Principles of Persuasion, based off his book: Influence: Principles of Persuasion, and applying them to creating high converting landing pages.

Marc Schenker, the author of the article, shows the 6 principles in action when creating landing pages, along with easy to follow examples. A good read for conversion optimisation professionals, digital marketers and early stage founders looking to build traction.

Read the full article here.